March 6, 2009 – Renton, Wash. - Wizards of the Coast today announced a new Retailer Rewards program that will take effect on April 6, 2009. The program will reward retailers who participate in the Wizards Play Network program with exclusive product and promotions throughout the year.
“Wizards of the Coast is committed to supporting the brick and mortar retail environment for hobby gaming,” said Scott Knoblich, VP of Sales for Wizards of the Coast. “The result of that commitment is the introduction of the Retailer Rewards program.”
Through Retailer Rewards, program participants are eligible for pre-release events, exclusive 2009 product and a free point-of-purchase promotion with every release. To qualify for the rewards program, Retailers must first reach the “Core” level in the Wizards Play Network. For details about WPN levels and requirements, visit www.wizards.com/wpn and click on “Levels and Requirements.”
This year’s Magic From the Vault release will be the exclusive Retailer Rewards product for 2009, and the free point-of-purchase promotion will start with the Magic 2010 Core Set.
In conjunction with the Retailer Rewards program, Wizards of the Coast will also release a new Internet Sales Policy on April 6. The new policy will have clear guidelines for online sales of Wizards’ product, and requires that retailers register with Wizards by signing an Authorized Internet Dealer Agreement.
For more information about the Internet Sales Policy and to become an Authorized Internet Dealer, you can contact a Wizards of the Coast Merchant Relations representative by calling 800-821-8028 or by emailing firstname.lastname@example.org. You can access the Authorized Internet Dealer Agreement by visiting www.wizards.com/retailer.