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“Here Come the Ponies”: Legendary MY LITTLE PONY Becomes a Roleplaying Game

April 1, 2006 (Renton, Wash.) -- Mothers and daughters will be delighted to be the first to experience the My Little Pony Roleplaying Game, coming this August from Wizards of the Coast, a developer and publisher of game-based entertainment products and a subsidiary of Hasbro, Inc., (NYSE:HAS). This first-of-its-kind roleplaying game features characters inspired by the legendary My Little Pony storyline.

Leveraging opportunities between Hasbro’s core girl brand and Wizards of the Coast’s most popular game formats, the My Little Pony RPG marks an exciting d20 experience for girls ages 3-7, a previously unexplored segment of the roleplaying game marketplace.

The My Little Pony RPG uses the game system of the d20 Modern Roleplaying Game, featuring custom-designed ponies with rules for choosing a wide range of pony colors, hair styles, accessories such as “cutie marks,” and powers such as “rainbow flight” and “find-and-seek”. Containing both adventures (foiling the nefarious “Dark Rustler”) and adventure hooks (collecting the most butterflies and rainbow berries), the My Little Pony RPG core rulebook presents a fully detailed world, with such popular locations as Celebration Castle, Twinkle Twirl’s Dance Studio, and the Cotton Candy Café.

"If it's on Butterfly Island, it's in the My Little Pony RPG core rulebook, and we expect the book to be an invaluable tool for RPG fans and game developers alike," said Jonathan Tweet, senior game designer with Wizards of the Coast. "Not only will this RPG appeal to current fans of My Little Pony, but it will also help core roleplayers come to appreciate the depth and possibilities in this unique fantasy world. I know I did.”

In addition to creating their own ponies, players have the opportunity to meet and adventure with such iconic characters as SPARKLEWORKS, TWINKLE TWIRL, CHERRY BLOSSOM, and GOOD MORNING SUNSHINE. Wizards of the Coast will offer a preview of the My Little Pony Roleplaying Game through the My Little Pony Birthday Club via Hasbro.com/mylittlepony. Club members will be the first to learn how to play this exciting new game.

“We’re very excited for this opportunity. We feel this takes the sweetness of the Pony brand and combines it with a very sophisticated game experience. It’s a chance for mothers and daughters to play together, and for girls to really involve themselves in the Pony lifestyle,” said Valerie Jurries, vice president of girls toys with Hasbro.

The My Little Pony RPG coincides with the My Little Pony brand’s 24th anniversary. Starting in August, Wizards of the Coast will release the My Little Pony RPG core rulebook featuring dynamic artwork that brings the fantasy of the My Little Pony universe into every roleplaying session. Corresponding My Little Pony miniatures, compatible with the D&D Miniatures line, are planned for release in 2007.

“Personally, I am very excited about this game. It’s a tremendous opportunity to harness the strengths of Wizards' high involvement gameplay with Hasbro’s property branding. This is going to be big with little girls. It’s a great chance for Wizards to branch out roleplaying games in a way that makes sense,” said Casey Reeter, vice president of marketing, Wizards of the Coast.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Wizards of the Coast, Inc., is a worldwide leader in the trading card game and tabletop roleplaying game categories, and a leading developer and publisher of game-based entertainment products. The company holds an exclusive patent on trading card games (TCGs) and their method of play and produces the premier trading card game, Magic: The Gathering, among many other trading card games and family card and board games. Wizards is also a leading publisher of roleplaying games, such as Dungeons & Dragons, and publisher of fantasy series fiction with numerous New York Times best-sellers. For more information, visit the Wizards of the Coast website at wizards.com http://www.wizards.com.





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