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Wizards of the Coast Signs Exclusive Publishing Agreement With Paizo Publishing, LLC To Produce Top Hobby Industry Magazines

July 8, 2002 (Renton, Wash.) - Leading game developer Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE: HAS), today announced they have reached an exclusive publishing agreement with Paizo Publishing, LLC to produce top hobby industry magazines Dungeon Adventures and Dragon. In addition, Paizo Publishing, LLC will take over management of the Star Wars Fan Club and will publish Star Wars Insider. Paizo Publishing, LLC is a new entertainment publishing company that will be operated by noted longtime publishers and hobby enthusiasts Johnny Wilson and Lisa Stevens. Financials terms of the deals were not disclosed. For more information on Paizo Publishing, LLC call (206) 250-5403.

“This is a great opportunity for all parties as this agreement allows us to continue to deliver quality magazines to those interested in reading about their favorite lifestyle games,” said Johnny Wilson, president of Paizo Publishing, LLC. “Subscribers can expect the same content, process and flavor from our magazines that they have come to expect from Wizards of the Coast.”

“This deal is another example of Wizards of the Coast’s ongoing initiative to focus on what we do best, design and bring to market great games for our consumers,” said Loren Greenwood, executive vice-president and chief operating officer of Wizards of the Coast. “And, we couldn’t be happier that we were able to finalize a deal with Johnny and Lisa.”

Paizo Publishing, LLC, soon to be headquartered in Bellevue, WA, will be comprised of industry publishing veterans and will employ the current members of the Wizards of the Coast Publishing Group, including editor-in-chief Dave Gross and art director Scott Ricker.

Johnny Wilson, President of Paizo Publishing, LLC, is the former Group Publisher for Periodicals at Wizards of the Coast. With more than 20 years of professional expertise, Wilson is a leading expert in the adventure and fantasy game publishing arena and has managed a variety of adventure and fantasy-based publications that include the popular Amazing Stories, Dragon Magazine, Dungeon Adventures as well as Star Wars Insider and Star Wars Gamer. An avid games enthusiast, Wilson launched his career in 1981 when his first article on games was published in The Jacobite Rebellion, a small publication dedicated to miniatures and wargaming. In 1986, he made the transition to the world of computer games when he joined the editorial staff of Computer Gaming World magazine.

Lisa Stevens, CEO of Paizo Publishing, LLC, will become the new president of the Star Wars Fan Club. Stevens, a well-known Star Wars collector and enthusiast, is a game industry pioneer who helped start White Wolf (Vampire: The Masquerade) and Wizards of the Coast with Peter Adkison. Her career at Wizards ranged from Sales, Marketing, and Production to Vice President of Event Marketing and included a stint as Brand Manager for the Star Wars Roleplaying Game.

Paizo Publishing, LLC is the publisher of Star Wars Insider, Dragon, and Dungeon Adventures magazines under license from Wizards of the Coast and Lucasfilm, Ltd.

Lucasfilm Ltd. is one of the leading film and entertainment companies in the world. Lucasfilm’s businesses include George Lucas’ film and television production and distribution activities. Lucasfilm’s feature films have won 19 Oscars and received 52 Academy Award nominations, and its television projects have won 12 Emmy Awards.

Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE:HAS), is the worldwide market share leader in the trading card game and tabletop roleplaying game categories. A leading developer and publisher of game-based entertainment products, the company holds an exclusive patent on the method of playing trading card games (TCGs) and produces the world’s best-selling Pokémon and Magic: The Gathering TCGs. Publisher of adventure games, family card and board games and electronic media products. Wizards of the Coast is also one of the world’s premier book publishers of fantasy series fiction whose novels have made numerous appearances on The New York Times best-seller list and have sold millions of copies worldwide. For more information, visit the Wizards of the Coast website at wizards.com.





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